Green Focused London Fashion Week

London fashion week is just around the corner and this year promises to be bigger than ever. The shows will take place over a 4 day period, with 1 extra day for the men’s collections, and will welcome back some of the top designers around as well as acting as a launch pad for hopeful youngsters coming through the ranks. In total there will be over 150 exhibitors showing at Somerset House in The Strand, from Ada Zanditon & London Spa to Zoe & Morgan, and they will be competing for the attention of the top buying houses and high street fashion scouts.

Spring/Summer 2010 collections will be the focus of the show, although this year promises to have different priorities than the ones that have gone before it. Now that the ‘eco’ message has well and truly arrived in fashion, the ‘green’ section of the London Fashion Week (named ‘estethica’) has found itself at the centre of media attention.

This will be the seventh season that estethica has had a place at the fashion week, and it sees a further 15 labels taking part. It was originally started as a BFC initiative, aimed at profiling and championing UK eco-fashion, but it has now been fully embraced by everyone involved and organizers are keen to promote the fact they actively involved in making fashion ‘green’.

Among the items on show will be jewelry, shoes, bags accessories, and of course clothing. However, in another move forward for the fashion week, there will also be beauty products and make-up shows taking place across the 4 days.  Whilst some may consider this not relevant to fashion, the organizers argue that anything that influences appearance comes under the fashion umbrella, be this eye liner or pedicure products. They are closely monitoring how this new section of the show fits in with the more traditional sections, but they are confident that most people will embrace it.