Subliminal Advertisment Reviews Over the Years

This is a quick article about the placement of subliminal advertisement pictures by advertisers. Why they do it, and how they work.

If you look across the advertising world you will see countless examples of subliminal adverts from all markets and different kinds of products. Everyone from coca cola, toMcDonalds, to local Bakers are using subliminal techniques!

These tyles of adverts are arguably a little manipulative; they basically give an extra depth. Often your’e not aware of the hidden messages, but they still get interpretated by your mind all the same. Other times you may see an advert wondering what’s the matter with it, or what is not quite right about it – perhaps even being a little mesmerised!

These adverts aim to draw you in, to hold your attention for a longer period than normal, and to get the image lodged in your mind. Often the simplest ways to do this is to link the product to sex in the mind of the consumer. This is often as obvious as having a beautiful woman pictured holding the product in some state of undress. But sometimes the message is better hidden, i.e. subliminal.

For instance there is a famous advert from Coca Cola containing a subliminal image of a nude woman. But she is made out of ice so she is not actually naked.. At first glance she is not visible but she will still be registered by your unconscious mind – if you look for longer you fcan see the outline of the female hour glass shape lying on her side, even the head and hair dangling down.

In an ever so slight way you are “attracted” to the product, and the brand. It makes Coca Cola a “sexy” product, a lively and energetic product. Perhaps just one poster like this won’t really do that much. However, when these types of adverts are done all the time and regularly refer to the female form they do start to make an impack and the brand gets linked to the female form, and in a way sex. The final outcome is that Coca Cola is seen as a young, sexy brand, used by beautiful people.

I is not just Coca Cola using subliminal messages, examples can be seen everywhere. For more subliminal advertisementexamples visit our blog.